Alliance Digital Academy Program Sets Enrollment Record
Apr 25, 2022



Over a thousand participants recently attended “Entrepreneurship in Creative Tourism: Insights for Post-Pandemic Re-Emergence”. This online program was hosted on April 21 by the Alliance of Guangzhou International Sister-City Universities (GISU). Students here in China at Guangzhou University and Guangzhou Medical University were joined by students from at least 6 other countries to include Portugal, Australia, South Africa, Canada, Ukraine and India.


Led by Dr. Nancy Duxbury from the Centre for Social Studies at the University of Coimbra, Associate Professor Chunhui Zheng from Guangzhou University joined 13 other experts and faculty speakers from the University of Coimbra, University of Quebec at Montreal, Western Sydney University, Durban University of Technology, and the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”. 


Coinciding with the World Creativity and Innovation Day, the two sessions of this program presented “an encouraging opportunity for entrepreneurs with low entry hurdles” (Creative Tourism: Activating Cultural Resources and Engaging Creative Travellers; CABI 2021).  Participants enjoyed learning key insights which emerged from the GISU "Creative Tourism” research project in 2021. This research conducted in Portugal, Australia, South Africa, China, Canada, and Ukraine focused on re-emergence following the pandemic period research.


Relevant for tourism students and teachers, independent entrepreneurs. not-for-profit associations and “public entrepreneurs”, participants learned that successfully developing and managing a creative tourism initiative requires attention to many planning and operational aspects, dynamic opportunities, and contextual challenges. Specific approaches and pathways innovated in each situation must be developed from particular contexts and circumstances


This Digital Academy program is one of sixteen different programs planned this year. These programs are offered free of charge for the students, faculty, industry representatives, area official and alumni of our 18 university members which represent 15 countries, 17 sister-city and friendly-cities with a population of almost 38 million and over half a million students with 44,000 faculty and staff.


Entrepreneurship in Creative Tourism: Insights for Post-Pandemic Re-Emergence” will serve as a “springboard” for a larger international symposium planned this fall on this topic.



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